Website ABCs: General election campaign boost sees Independent, Sun and Birmingham Mail double daily browsers

A general election campaign helped more than double web traffic for The Independent, The Sun and Birmingham Mail websites, new ABC figures show.

The Independent, which had the largest number of viral stories during the election campaign according to Buzzsumo data, saw its daily average unique browsers climb by 115 per cent to 6,577,317, also up 38 per cent on last month.

The Sun was up by 108 per cent and the Birmingham Mail up 115 per cent year-on-year.

The Manchester Evening News, which won plaudits for its coverage of the bombing at a concert venue in the city on 22 May, saw its daily average unique browsers jump 66 per cent year-on-year and by 50 per cent on the previous month.

The smallest year-on-year growth in online audience for a national news website was recorded by Mail Online, at 10 per cent, although it continues to dominate with more than 15m daily average unique browsers – more than double nearest rival the Independent.

The Telegraph also recorded a 10 per cent rise in its online audience, year-on-year. The title introduced a premium content paywall last year and told Press Gazette it had doubled the number of daily subscribers since the snap general election announcement in April.

UK newspaper websites ABC figures for May 2017 (source ABC):

Publication (website) Avg daily unique browsers (May 2017) % change month-on-month % change year-on-year
MailOnline 15,365,330 1.64 10.11
The Independent 6,577,317 38.07 115.76
Mirror.co,uk 5,413,808 9.98 16.59
The Sun 4,935,140 4.98 108.49
Telegraph 4,797,213 12.08 10.47
Metro 2,273,131 35.21 88.2
express.co.uk 2,049,140 0.31 31.38
Manchester Evening News 1,184,050 50.63 66.29
dailystar.co.uk 1,022,772 8.46 13.73
Evening Standard 825,192 9.09 52.85
Liverpool Echo 652,414 5.11 11.6
Birmingham Mail 444,663 23.92 115.14
Wales Online 403,019 3.95 40.64
Chronicle Live 305,022 18.24 17.92
Bristol Post 161,320 48.04
Hull Daily Mail 135,461 -12.47
GazetteLive 126,903 11.44 10.61
Nottingham Post 115,834 -1.8
Daily Post (Wales) 108,997 5.48 31.03
Plymouth Herald 104,997 15.93
Stoke Sentinel 98,395 10.1
Coventry Telegraph 98,215 2.79 71.96
Derby Telegraph 95,388 6.81
Leicester Mercury 93,687 10.56
Huddersfield Daily Examiner 84,535 18.44 51.32
Cambridge News 68,367 20.03
Get Surrey 66,128 4.08 26.9
Get Reading 49,574 15.94 -6.75
Grimsby Telegraph 43,610 -0.39
Visiter.co.uk 16,485 10.98 53.63